OK so the title is rubbish, the poster is rubbish and it's basically two hours of Russell Brand. What could possibly go right?
Well quite frankly, all of it. Not since Borat has a film been so side-splittingly, pant-wettingly funny. Featuring every possible swear word, graphic sex scenes and constant drug use, it's amazing this squeaked a 15 certificate, but hey whatever.
The film works on several levels -- firstly as a lampoon of the music industry, complete with a shockingly good comic performance from Puff Daddy/P Diddy/Sean Coombs (not to mention a cameo from Metallica's Lars Urlich) and a hilarious piss-take on the often outrageously sexual content of the likes of Girls Aloud, Lady Ga Ga and Beyonce by the marvellously OTT love interest Jackie Q (Rose Byrne). Titles such as 'Supertight' and 'Pound me in the Buttox' don't tend to leave much to the imagination.
Secondly the travails of an innocent abroad (Aaron Green) tasked with escorting the preposterously hedonistic Aldous (Brand) from London to LA, lay bare the dynamics of his monagamous relationship when set against Aldous world of free sex and drugs.
Thirdly as a gross-out comedy with a heart and soul, it's an absolute winner.
Not for the faint hearted, but if you enjoyed Borat, Superbad or Forgetting Sarah Marshall, you'll love this.